If you know that your websites should be hauling in more traffic, cash, subscribers and leads, then pay close attention…

The Most Important Letter
You’ll Ever Read Before You Write,
Re-Write, Upload, Submit Or Pay A Ghostwriter
For Your Next Piece Of Web Content!

 

If you’ve ever wanted a way to produce more quality content in less time, or want more traffic from your existing content, then please read the first paragraph below to discover if this might be the right solution for you…

An Important Message From Jason Potash:


Dear Friend,


Right off the bat, let me say that this opportunity isn’t right for everyone. So I don’t want to waste your time.

What I’m offering will most benefit you if you fall into one of the following three groups:

Group #1: You write your own articles… and you’d be interested in producing 27 quality, original articles in about the same time it took you to write one article.

Group #2: You use Private Label Rights articles… and you want a massive advantage over everyone else using private label rights articles.

Group #3: You hire ghostwriters… and you’d like a way exponentially increase the number of articles they produce and make managing your article creation process much easier

Here’s what this is all about:

My name is Jason Potash. Maybe you’ve heard of me (I’ve got a small army of happy customers because I speak the truth and offer top-notch products, training and support) -- you will see hundreds of my customer's comments on this webpage.

Lately, there’s been a lot of “gloom & doom” talk about what it takes to get traffic these days. And it’s not without good reason.

Because we’ve all seen a lot of changes in the past year… and many marketers closed up shop after watching their profits disappear.

For example…

The pay-per-click model of driving traffic took a massive hit when Google stepped in and pimp-slapped many online businesses without a clear-cut reason or rationale. Result: What used to be a fairly “automatic” source of traffic is now becoming increasingly complicated and uncertain (AdWords advertisers now need to fill their landing pages with quality content because Google demands it)
As always, we saw a couple “shakeouts” and algorithm changes that caused many websites to plummet down the search engine slide or even disappear overnight
Even those people who tried to play by the rules and “do the right thing” by adding content found out that their sites were being punished for having “duplicate content”

It’s a frustrating scene right now. That’s why I urge you to please, please ignore the next “guru” who promises you “Insane Floods Of Traffic, Overnight, GUARANTEED!”

The game has changed. True, there are still a few people out there searching for that “magic pill” that will rocket their sites onto Google’s first page without any actual work on their part.

But those dreams are dying fast. So you can continue to search for a magic pill that skyrockets your traffic… burns fat while you sleep and makes you irresistible to the opposite sex, or…

You Can Build Your Online Business To Last And Grow… Not To Spike And Then Sputter Out

To illustrate what I mean, let me tell you a quick story about…

The Sandcastle, The Snowman… And Sapling

A long time ago, before the time of skyscrapers and airplanes, three brothers yearned to reach the clouds.

The oldest brother was determined to be the first to reach the clouds. So he gathered up all his money, found the local guru and said “Here is all that I own, please tell me how I can reach the clouds.”

The guru took the man’s money and said… “Build a giant sand castle, bigger than any man has ever seen… and you will surely reach the clouds.”

The second brother gave all his money to another guru. That guru took his money and said “Go to the north, gather up all the snow and build a giant staircase out of snow. Then climb up the staircase and you will surely reach the clouds.”

The third brother had no money. But he was determined. He sought out the wisest man in the land and told him of his plans to reach the clouds.

The wise man reached into his pocket and gave the boy a seed. He told the boy “To reach the clouds, you must water this seed. It won’t grow overnight, but in time you will reach the clouds.”

Can You Guess How It Ends? ...

The water destroys the first brother’s sandcastle and he never reaches the clouds. The sun melts the staircase made of snow and the second brother never reaches the clouds.

But the water and sun grow the third brother’s seed into a sapling… and then into a mighty red wood. The third brother ultimately reaches the clouds.

What This Means For You, Your Business…

And Your Family

I hope you don’t mind if I get personal for a moment. I don’t know about you but when I invest my time and energy into a project or a website… I expect to see returns.

Because at the end of day, creating wealth isn’t about private jets or fancy cars… it’s about having the freedom and ability to take care of those you love.

(Don’t take my word for it. Make a bunch of money and then decide for yourself.)

That’s why I don’t mess with “traffic generating gimmicks”. Because I want permanent sources of traffic. I don’t want to lie awake at night wondering if my business will still be up and running tomorrow or next week.

In short, I want profits that are…

“Built To Last”

If you feel the same way, you’re in the right place.

Why Nice Guys (And Girls) Get All The Traffic

Look, everybody knows that the big search engines are punishing the “bad guys.” The people using black hat techniques are starting to discover that it’s just not worth the effort to create a website that could be gone by tomorrow.

 

"Jason, During the past 18 months I have twice had to seriously reconsider my entire business approach regarding making money on the Internet. During both of these events, you have played a crucial role in my decision-making process. You made me realize I had to abandon my "Black Hat" ways and start building content-driven assets with long term earning potential. I want to thank you for making this knowledge and information available and for saving me thousands of wasted dollars in the future on "money-making" solutions and strategies that are ultimately doomed to fail."

- Martin Aranovitch
Queensland, Australia
Content Composer Power-User

 

Not too many people are talking about this right now, so pay close attention.

We’ve all heard the horror stories… Adsense income wipe out, websites de-listed without warning… but very few people are talking about the rewards that happen when you give the search engines exactly what they want.

I’m talking about…

Better Rankings, More Traffic, Higher Conversion Rates, And Peace Of Mind

We all know that the search engines crave content. And many people have devised ingenious ways (article scrapers, blog and ping, etc) to trick the search engines into thinking you have more content than you actually do.

Why would someone go through all this trouble? Because when you have tons of killer content the search engines reward you with floods of high-converting traffic. And best of all, you know it’s not a fluke.

Of course, the article scrapers didn’t last. And blog and ping? Somewhat useful but no where near as effective as when it first came out.

Which begs the question…

How About A Truly Lasting Strategy That Grows Your Website, Boosts Your Rankings And Builds Your Traffic Over Time?

Makes sense right?

There’s just one tiny problem. You see, it’s not enough just to add content to your site. The search engines favor original content… unique content if you will.

Now, if your site has page after page of unique content then you’re probably doing pretty well in the search engines. And you can expect to continue doing well provided that you continue to add content.

But there’s just one problem with this strategy…

Creating Unique Content Is A Huge Pain In The Butt!

I don’t know about you, but I hate spending a whole weekend writing articles. And even if you outsource your articles, you still have to check the content, watch for plagiarism and manage your writers.

And even though I use a team of topnotch ghostwriters, I’d much rather be kicking a soccer ball around with my kids than managing my writer's work.

Which is why so many people go to such great lengths to avoid actually having to figure out how to get lots and lots of unique content to add to their sites.

Now, let me ask you a question…

If There Were A Quick And Easy Way To Create Tons Of Unique Content… Would You Abandon All The Gimmicks And Start Building Your Traffic Up Right?

I’ve found that most people truly want to build up their sites the right way. They just don’t have the time and so they end up resorting to “traffic gimmicks”.

But what if you could quickly and easily create hundreds of thousands of original, unique articles (unlike any other articles on the internet)?

Can you imagine what that would do for your site rankings… your traffic… your income?

We’ll get back to that in a minute, but first I want to expose…

Three “Sucker’s Bets” That Trip Up
Even Veteran Marketers

Ok, so you want tons of lasting traffic… but without all the work that comes with actually creating original content. You might be tempted to succumb to the lure of…

#1: Cheap Article Spinners: The idea behind the article spinners is sound: Take one article and turn it into 100 (or more) different articles.

Unfortunately, it just doesn’t work like the “guru’s” wish it did. In reality, using a cheapo article spinner is like hiring a drunk foreigner to re-write your articles using a thesaurus from the 1800’s.

The results don’t make sense!

Here’s proof:

This is a sample piece of content that was pre-loaded into an article spinner that I tested out. (The software name has been greyed out to protect the guilty).

Now that you’ve seen the before, let me show you the AFTER. Next, I hit the Generate Again button to create a few article spins. Boy, was I in for a shock when I saw what happened next and read these exact words…


… “SCREW THE WORLD
HAVE SEX”???

I wouldn’t have believed it unless I saw it with my own eyes. What you see here is the “AFTER” results of using a cheap article spinner. Check out some of the words that were replaced during the “spinning”. I have underlined a few of my personal favorites below ;-)

… LIES!

A few month ago, another article spinner hit the market. The creator called it the “14-second solution”. Just click a button, wait 14-second and bingo, dozens of unique articles. Yeah, right… What he doesn’t tell people is that to set up all your “ready-to-spin” articles takes much more than 14 seconds. You see, spinning articles is the easy part (14-seconds). Setting everything up to ensure that you still get quality, well optimized articles, takes much longer… IF you do it right.

Not only will your articles look like crap, you could get…

Banned From EzineArticles.com!

True story: Recently, somebody pitching another cheapo article spinner got the bright idea to “prove” (brag) how effective his article spinner was by actually posting the article acceptance confirmation form sent out by Ezinearticles.com

In essence, he was saying to the world… “Hey look! My 'article blender' software even fools the Editors at EzineArticles!”

Good plan… except until Chris Knight, owner of EzineArticles.com found out about it banned the guy from EzineArticles.com.

Whoops.

You need to know that using crappy article spinner software will not only make your articles look and read like crap, but when you get caught – not if… when, you risk the chance of getting banned from the popular article submission sites.

#2: Private Label Rights Articles: On the surface, there’s nothing wrong with using Private Label Rights (also called PLR) articles. The only problem is… everybody and their brother has the EXACT same article on their websites too!

Here’s what I mean. Take a look at how many other websites are publishing this EXACT same PLR article. If you can easily sniff out and find duplicate content like this, don't you think the search engines can too?

Google

Of course, you’ve got to be real careful when using private label articles. Remember, a few hundred or even thousand people are using these very same articles.

#3: Creating Everything From Scratch: Again, on the surface this looks like the ideal solution. But the truth is, this method is so time consuming that you’d never make any real progress even with a large team of ghost writers.

Adhering to this method is akin to trying to lose weight by “never eating again”. It will work for a short while but you’ll get burnt out in no time flat.

So the problem remains: how to generate massive amounts of unique content quickly and easily?

Well, there is a solution. But first, I have to warn you because…

To Reveal This Strategy I Must Use
A Four-Letter Word!

Here is comes: In order to maximize this content strategy and to build a rock-solid foundation, I’m going to ask you to do a small amount of W-O-R-K.

There, I said it. And you’re still here! Congrats.

Now, don’t be alarmed. I’m just as lazy as the next guy and I’m always looking for a way to make my life easier.

So while I am going to ask you do a tiny amount of work, I promise it will pay off it spades.

Here’s what I want you to do:

Most people create an article (either by writing it themselves or outsourcing), and then submit it to an article directory and add the content to their website.

Ok, that’s a decent strategy. But I’m about to show you…

How To Turn One Article Into 20 (Or More) Unique Articles

Most search engine optimization experts agree that for an article to be considered “unique”, the content should vary about 30% from the original article.

So here’s what we’re going to do: After you write an article, spend another 5-7 minutes afterward and re-write the intro paragraph twice, pick a body paragraph and rewrite two versions of that and re-write the concluding paragraph twice. (NOTE: If you’re outsourcing your articles, you can just have your ghost writers do this for you).

Then just mix-and-match all your different versions and you’ll have at least a dozen unique articles!

Of course, the only problem is that it can be quite time consuming to mix-and-match all the revisions and create the new articles (that’s a whole lot of copying and pasting).

No worries. I told you I'm just as lazy as the next guy right? Which is why back in early 2006, I commissioned my development team to custom-create sophisticated software that I used to dominate my competitors and sneak ahead of them in the search rankings.

In fact, it worked so incredibly well that I let a few hundreds of my best customers in the door to start using it too (you will ready many of their success stories and comments on this page). And now, it's your turn...

How To Dominate Your Niche, Increase Traffic And
Climb Through The Search Rankings
With A “Content Strategy”

I get a lot of blank stares when I mention working within a “content strategy”. And for good reason. Very few people have a content strategy. (...including you, right?)

Remember: Tossing up a bunch of content on the web and hoping something sticks is NOT a strategy!

Now, there’s good new and bad news here:

The Good News: Almost nobody on the entire internet is using a proper content strategy. So you can expect to dramatically improve upon whatever results you’ve had up to this point.

The Bad News: It’s easy to slip into a “Content Coma”. As marketers, we all suffer from overload. Managing your content strategy is quickly becoming a full time job.

Add to the list modifying private label right articles, mixing and matching your revisions to create new articles, adding commentary, working with ghostwriters, converting their work from Word docs into Text and HTML, checking their articles for plagiarism… the work really starts to pile up and chip away at your productivity.

If you want to win the search engine wars and jump over your competitors… you’ve got win the content war. And to win the war on content, you need a strategy and few key tools. Introducing…

Content Composer 3.0

An All-In-One Secret Weapon That Makes It Easy For You To Create, Edit, Modify, Manage, Optimize, Uniqueify and Plagiarize-Proof All Your Content!

 

Now, it’s not my intention to hard-sell you here. Frankly, it’s just not my style.

Instead, I’ll just tell you exactly what this package will do for you… and then you can decide it it’s something you should have.

 

The first thing you’re going to get is the Content Composer software. This is the cornerstone of it all.

The Content Composer software does much of the grunt work for you. Like…

Creates dozens of unique, high quality, well optimized articles at the push of button. Just plug in the original article, create your revisions and let the software do the rest
Saves you hours by making it easy to manage article submissions from your ghost writers
Lets you create, analyze and optimize your content so each article is designed to attract maximum attention from the search engines
Quickly scan for plagiarism so you’re never left “holding the bag” if a ghost writer tries to get lazy on your dime (and plagarise other people's articles)
Ensures that your articles revisions are at least 30% different from the original so you never have to worry about the dreaded duplicate content penalty

Of course, what do all these bullet points mean for you and your business? How will this software package benefit your unique situation?

To answer that, let’s talk about…

The Evolution Of A Search Engine Marketer

Which of these stages best defines you?

Stage One: At this stage, a search engine marketer often writes their own articles or grabs third party articles from article directories.

Stage Two: The need for content grows and the search engine marketer will often join a PLR site to get more content quickly and cheaply.

Stage Three: At this point, your content needs have grown and you end up hiring ghost writers to fulfill your content needs.

No Matter What Stage You’re At,
Content Composer 3.0 Will Make Your Life Easier

If you’re at stage one, you can use Content Composer to turn one original article into 20 other original articles.

If you’re at stage two, you can use Content Composer to create variations of the PLR articles, pump out more unique content than other PLR users and avoid duplicate content penalties.

And if you’re at stage three, Content Composer 3.0 will make your life dramatically easier by cutting down on all the “little tasks” that come with managing your ghost writers and content.

Content Composer 3.0 allows you to check for plagiarism on the fly, create 27 or more completely different, original articles from one base article and streamline the interactions between you and your ghostwriters.

You Don't Know This...

I discretely released Content Composer to a small group of “power users” back in July 2006. My plan was simple -- to lock down a team of content commandos who would whip this software into shape -- really push it to the MAX and break it in like a trusty baseball mitt. But, I didn't stop there....

Along the say, I asked them how we could improve the software. If they didn't like something, I wanted to know. If the software was missing a "must-have" feature or two, I encourages my customers to harrass me until I added it. And believe me, they did!

The end result? I got a laundry list of 308 replies that included a mix of great comments and areas for improvement.

So, my team and I got to work... fixing problems, de-bugging code, increasing functionality and adding improved training features. As you can see, Content Composer is not new. Most new software applications you see today are barely out of beta testing. They quickly scurry their products to market (to make cash as fast as possible) and then rely on YOU to do all the dirty work -- trouble shoot, provide feedback and offer suggestions for improvement. The good news is, with Content Composer he are already way past that point!

You get to you skip through all the "beta" testing nonsense and grab hold of a wining product that has already undergone 3 revisions and dozens of enhancements -- each one of them suggested by our loyal customers. In case I need to spell it out for you...

Content Composer 3.0 is a well seasoned, street-proofed, workhorse that DELIVERS the goods!

Result: You’re Going To Find Content Composer 3.0 Incredibly Easy To Use And Wickedly Powerful!

As powerful as this software is, it’s important to remember that Content Composer 3.0 is just a tool.

Like any tool, the results demonstrated are usually influenced by how skilled the user is.

That’s why I’m going overboard and laying out my exact…

Content Blueprints!

Those of you who know me, know that I always make a point to provide top-notch training and support. After all, what good is a powerful software application if you can’t figure out how to use the darn thing or how to be more successful with it!

Unfortunately, most people (yes, that includes you) get a new piece of fancy software and they just jump right in and start using it. Usually you can see it coming... just like a bird flying in the direct path of a transport truck. SQUASH!

I don't want this to happen to you. Rather than jump in and hope for the best, I want you to hit the pavement running and squeeze our every ounce of benefit from your articles and web content that you can. Most of these all-too-common mistakes can be easily avoided once you fully grasp the blueprint to really succeed with your articles and web content.

That's why I've spent the last 6 months working on putting together a complete web content course that is specifically designed to help you develop, execute and succeed with your content strategy. The course materials are jam-packed with workbooks, mind maps, cheat sheets, audio training, video training, and much more.

This new course lays it all out for you. I’ll take you under my wing and reveal all my tips for creating the kind of content the search engines crave. Remember, simply writing an article and slapping it online is NOT a strategy.

I’ll show you how to properly optimize your content for maximum effectiveness using the latest "white hat" search engine strategies like Latent Semantic Indexing (LSI), silo-structure site design and much more!

I’m About To Commit “Marketing Suicide”

Look, I’ve studied all the big name marketers and I know that I’m supposed to add tons of extra to increase the “thud factor” of this package. And I had every intention of making this a big, hulking information product that I could charge $597 for. In fact, I even had all my cover graphics designed to produce a physical product (you will see them throughout this page).

But instead, I put the brakes on and did something way different. Rather than pad my workbooks with introduction chapters and related filler, I trimmed down every bonus into short, easily-digestable “blueprints” that you can apply to your business, right away.

Let me put it this way: If I included a 12 hour audio bonus with this package… would you ever listen to it? Probably not. If I gave you a clunky 3-ring binder filled with 800 pages, would you read it? It's highly unlikely.

And I don’t want that. Because I really want you to use the strategies and techniques that I’m giving you. So I took the big honkin’ piles of content, got out my red pen and drilled down deep to get the key points and key action steps you need.

Here are the “blueprints” you’re going to receive…

You’ve probably heard a bit of buzz about LSI recently. It’s something that many SEO experts talk about as the future of Search Engine Marketing (SEM). And with Google’s latest patent, Latent Semantic Indexing (LSI) has been taken to a whole new level.

Google’s new phrase matching algorithm will scan phrases on a webpage, and then analyze these phrases to predict what other (latent-related) phrases should be on the page.

In case you haven’t read between the lines yet, let me spell it out for you. With Google using a database of 600,000 phrases to compare against YOUR webpages…

This is duplicate content detection on STEROIDS!

 

This is why LSI is so important because it paves the way for how the search engines index, analyze and rank your websites. This is critical territory.

The problem is, most people don't have a clue what LSI even means (or more important) how they can tap into it to further build their online business.

Since LSI is such a hot topic today, many half-rate gurus are trying to cash in. Some 'experts' like to impress you by throwing around big buzz words like theme-based relevancy, co-occurrence rate and silo-based site design. Don't be fooled.

That's why, when I decided to put some training together related to LSI and the future of the search engines, I went straight to the authorities on this subject, Russell Wright and Charles Heflin.

After an intense, 90-minute web seminar, here is a sample what you will absorb after watching, reading and listening to this pre-recorded seminar...

 

“Content Blueprint:

How To Crush The Search Engines With LSI-Driven SEO” Audio Volumes 1-4
Training Workbook and
Mindmaps”


 

$500.000.00 from a keyword that was only looked up twice a month? You've got to see this... page 20.
How to jump into a market with virtually little to no search volume (according to Overture and Wordtracker) and uncover thousands of new keywords to drive to your website. See Page 15.
The one big turning point that happened back in 2003 that changed the search engine rules forever. See page 5.
How to build an authority website that will last years down the road and not crumble in 2 to 3 months. (Let your competitors take the 'get rich quick' way and watch as they fall during the next search engine update. See page 24.)
A simplified definition of LSI and how it affects your rankings. See page 8-9.
How to quickly become an expert in your marketplace without weeks of study. (This is the 'jump to the front of the line' method I wish I had years ago. Page 17.)
Why you can not rely on Word Tracker, Keyword Discovery, or other keyword databases to find the hot keywords in the marketplace. (Did you know that Google gets over 200 million searches per day and that half of all of those searches are unique. If you're using keyword databases to tell you what the popular keywords are, using missing out on a whole universe of hot, in demand keyword phrases. Discover the correct way to do it on pages 6-7.)
The real reason Google makes so much money through Adsense. Page 16.
The astonishing discovery that revealed the one thing most all of the top 10 ranked websites have in common. (Does your website have this missing link? See page 35.)
How to do a 'vertical market drilldown' to uncover overlooked keywords that will bring in a lot of traffic for your website. See page 12.
A dummies guide to web silos and how you can use it to zero in on sub-niches within your market. Page 13.
How to outrank 99% of websites in your niche because of a flaw in the search system that Google freely admits. Page 21.
How to stop wasting your time and money on expensive keywords and find less competitive keyword terms that will feed your website with all of the traffic it can handle. See pages 10-11.
5 things you can instantly add to your website to make visitors stick longer. See page 33.
How to use 'attention optimization strategies' and 'heat maps' to zero in on the part of a webpage people are most focused on. Explained on page 41.
How to use Silos to focus on both general expensive keywords and more specific, less expensive, niche keywords at the same time. Pages 10-11.
Inside scoop on where the future of Google search is going and how to position your website to take advantage of this new wave. (See how to get your website to jump to the 'favored source' category and fly to the top of the rankings. Page 18.)
How to use the tilde keyboard trick to find an entire world of keyword terms and phrases you never knew existed. See page 22.
How to back engineer the top 10 websites in your niche and figure out a killer monetization strategy. Page 37.
Why hunting for thousands of obscure keyword phrases that no one else is optimizing for is the absolute WRONG approach to take. (Here's a much more easier way that is way more effective... see page 11.)
How to take a visitor who was going to earn you only 3 to 4 cents per click and funnel them into a page that earns you $1 or $2 per click, without breaking Google's rules. See pages 31-32.
How to the 'hybrid approach' to tweak your PLR articles and separate yourself from the pack whenever you want. See page 29.
How to take your linking strategy to the next level and do it in a way that 99% of your competitors will never even think about doing. Page 36.
How to go from 'no knowledge' to 'expert knowledge level' for any market you choose using LSI. (Affiliate marketers typically get involved with markets they know nothing about, just to make money. They miss out on connecting with their visitors and finding hidden killer keyword that can attract huge traffic because they just don't know about them and the keyword databases don't reveal them. I'll show you how to use LSI to correct that fatal flaw. See pages 9-10.)
Here's the one time you should NOT monetize your website.... see page 37.
How to deal with ghostwriters and give them a clear blueprint of how you want your article structured. (You must make sure they do not over optimize your webpage too much or your rankings will tank. See page 26.)
A behind the scenes look at 'trust rank', the secret algorithm that Google uses. See page 35.
How to make your website more sticky and keep the visitors browsing your aisles for as long as you want. See page 33.
A case study of how someone is able to compete and dominate the highly competitive credit repair and bankruptcy industry applying the SME strategy. See page 19.
How to do real keyword research outside of the push-button tools 99.9% of your competitors are relying on. (This will give you a huge unfair advantage in the marketplace. See page 22.)
An easy way to get your website quickly indexed in the search engines without trying to force feed your site or use any trickery. See page 35.
How to get your site visitors to tell you exactly what topics you should write your articles on. See page 36.
How to simplify everything and put things on an automatic schedule and eliminate the clutter that comes with building websites. See pages 39-40.
And much, much more!


What are people saying about "How To Crush The Search Engines With LSI-Driven SEO"?

Check out over 140 testimonials from our customers after they learned how to apply LSI to produce better optimized and get higher rankings in the search engines

>>> Click Here To Read A Ton Of Testimonials! <<<
(a new window will open when you click above)

In addition to understanding LSI and how to produce web content that performs better in the search engines, you also need to understand something else -- On-Page Optimization.

You see, many people today are so enamoured with getting a ton of links that they have almost abandonded their on-page optimization. This is a HUGE mistake.

That's why, I put together this step-by-step program that walks you through all the ins-and-outs of how to optimize your web pages to get maximum results in the serch engines.

In this report, I’ll reveal how to properly format your content for maximum effectiveness. Using the right tags within your articles can make a big difference in the eyes of the search engine spider so it only makes sense to play by their rules.

Best part: These on-page optimization secrets are quick and easy to implement and will quickly become second-nature for you or your webmaster.

“Content Blueprint:

On-Page Optimization Secrets That Boost Your Rankings”

The amazing 'breadcrumb trail' linking strategy and how you can use it to boost your rankings in the search engine. (Page 17)