‘Dirty’ Marketing Tricks, Lies and PROOF…
Filed under: Content Composer, Jason Potash report — jason @ 1:59 pm
Since I released my “900 Pound Gorilla” PDF report late last week (see previous post for details), I have received a steady flow of emails each day. Thank you for the feedback. 
Most of these comments were VERY positive and encouraging. But, a few of them were downright negative. One person even called me a ’dirty’ marketer (ouch!). Others have accused me of trying to hype up a problem that really doesn’t exist or glorify Latent Semantic Indexing (LSI), even though it will be “killed by spammers” in 6 month (their words, not mine).
I don’t blame anyone for these attacks. If you don’t know me, it’s only natural to assume that I am one of “those” marketers who loves to hype things up, push your buttons and sell you garbage. That’s why, I decided to do something about it…
As I sifted through these emails each day, I began thinking to myself:
IT’S TIME TO SET THE RECORD STRAIGHT!
Rather than hear it from me (which won’t convince people who are already skeptical), I called on my respected colleague, friend, (and SEO hotshot) Andy Jenkins. I wanted you to hear Andy’s take on LSI and the points that were mentioned throughout my 900 Pound Gorilla report. Is this stuff really legit?
I planned for this to be a short Podcast (about 30 minutes). But, as usual, Andy and I ended up chatting for close to an hour about content writing and strategy, article syndication/submission and the role of LSI (present and future).
During the call, Andy even talked about how he grabbed the #1 and #2 spot on Google and lays down his specific step-by-step LSI-driven content strategy that helped him to achieve these amazing results.
If you are even a tad bit skeptical about what you read in my PDF report (or if you crave even MORE meaty info that you can use and apply immediately to your online business), you will want to download this audio recording right away.
I think that after listening to this, you will have absolutely NO doubt in your mind as to whether or not this stuff works or if anybody is lying to you. More important, you’ll get some action-ideas and takeaways from this call that you can start to use (and benefit from) right away. Click below to download the complete 60-minute Podcast recording:
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Hey Jason. Leave it to you to step up and knock this out of the park. I never had any doubts about what you said in the Gorilla report. This is real information and the outstanding audio just proves it even more. Excellent job!
Comment by Jack Willows — March 20, 2007 @ 3:10 pm
I can see a big shift taking place and the more i listen to you it becomes very clear. lucky for me, i already started to use some of the ideas you share in the report and now i am making more changes to improve my content the way the search engines want it, so i can get more traffic from google. i am very interested to learn more about your new product.
Thnx again.
Comment by Tim Hong — March 20, 2007 @ 3:57 pm
Hi Jason - I won’t listen to this call. I don’t need to. I already know that you are on the ball with this and I am right behind you every step of the way. I am a long time customer of yours :)
Comment by Mary J. Greenfield — March 20, 2007 @ 4:12 pm
While I wait for the download to listen to the audio, I thought I would ask for the information on just what this product will do.
Is this an article creator? Is it an RSS feed and reorganizer?
How can I use it? What are its features?
Okay, I just heard the tone, the download is complete. I will listen to the audio. If the answers are not in the audio, could you provide them on your blog, soon?
Comment by Brian — March 20, 2007 @ 5:46 pm
The report was dead on and just downloaded the podcast. I have seen the LSI already being talked about on the web so you were accurate. I found a program similar to contentcomposer and am waiting for yours to come out before I make a decision. If it’s anything like your reports it will be worth the wait. Thanks for the heads up!
Comment by Steven — March 20, 2007 @ 6:01 pm
Jason,
As a Orwell Pro user, I’d like to know if your upcoming Content Composer offering will be directly supported within Orwell Pro, as is an earlier version.
Jason says: Yes, direct integration.
Comment by Bob — March 20, 2007 @ 7:22 pm
Hi Jason
I just go you article and I’ve wondering how Google new way of ranking website will work for content which language are not english.
I’m editing some website in portugues. Does your article/techniques/suggestions applies to?
Keep us update and empowered with SEO knowledge
Thanks
Comment by A\ntonio — March 20, 2007 @ 9:21 pm
You are definitely not the lone voice in the wilderness on this one. I’ve been hearing about LSI from many main stream gurus for some time.
I doubt that LSI is going to make junk content disappear from Google’s search results in the long run. People are highly adaptive and a mechanical search algorithm that doesn’t truly grasp content cannot compete against a smart and creative spammer. I’m tempted to try and see if I can make a page of pure gibberish appear on the first page of Google. As an experiment, I’d like to throw randomly chosen words on a page, do some LSI research (there are already tools that will automatically do this for you) and then sprinkle the LSI synonyms in just the right proportions on my page of gibberish. I would do some on page optimization (keyword in URL, in title, etc for a noncompetitive keyword about which my LSI research is based on. Then I would post this gibberish on Squidoo. If Squidoo doesn’t delete the page then I’d just might make the top ten search results.
This does not detract from what you are saying, quality original content is the way to go. My skepticism is directed to Google’s belief that they can come up with a mechanical solution to permanently thwarting determined spammers.
Comment by Marc — March 21, 2007 @ 11:21 am
I wanted to chime in here and say that your report was better than some info that I paid good money for. The latest audio posted here was a real gem too.
Very refreshing in a marketplace filled with hype and over the top promises of instant riches, fame and fortune. Thank you JP for keeping it real.
Comment by Marty Jilto — March 21, 2007 @ 3:35 pm
Jason
I agree re your 900lb gorilla.
BUT … the key question that sits at the epicenter of Google’s next LSI smack down of trash sites is the word SEMANTIC.
What I mean is that to win in an LSI world requires NICHE JARGON to surround the main keywords in an article or website post. Jargon is truly semantic, synonyms not so much.
So will your tool be able to assit article writing by locating LSI lateral phrases and jargon AS WELL AS thesaurus synonyms for the keywords in an article?
The power of the tool just might stand or fall on this point. This is a crucial threshold for you to cross. But if anyone can do it, you can.
My best wishes
Jonathan Gunson
Comment by Jonathan Gunson — March 21, 2007 @ 7:13 pm
Jason,
I read your report and found it interesting and useful.
However, I was dissapointed to read that you feel writers (who know SEO no less) deserve less than $10 per article working as ghost or copywriters. Assuming it takes at least an hour or more to write one article depending on the topic, you are placing the value of our work at the same or less than an unexperienced high school kid working fast-food.
It is unfortunate that many people like yourself think nothing of charging hundreds, if not thousands of dollars for your expertise, but then turn around and disrespect someone else’s expertise so severely.
Obviously, not everyone can write well. If they could, there would be no need for ghostwriters in the first place right? If someone is going to hire a ghost, there is an obvious need superior skills, and those skills are worth something. Don’t you think most of us work to improve and maintain that expertise just like you do?
I will say that giving a writer a quantity of articles to write should allow for some discounts. However, asking someone with the knowldege to do a job you cannot, and expecting them to do it for a few pennies is insulting and unfair.
Thank you for considering my point of view.
Cheryl Pickett
Comment by Cheryl — March 21, 2007 @ 7:41 pm
Hi Jason: I just finished listening to your interview and want to say great job. Your report was filled with excellent ideas and the audio only added to the superb info that you’ve been giving out. Not just now, but always. Chuck.
Comment by Charles Volaro — March 23, 2007 @ 1:51 am
I was just getting into the momentum of submitting articles with a new site, and as I checked emails, I received the notification from Jeremy Gislason of SureFire Wealth that this was something that I needed to see, thankyou Jason and thanks Jeremy for providing this information at a crucial moment.
I have been making unique changes to articles before submitting them to different directories, but it wasn’t enough. It’s worthwhile spending the extra time and making sure that you achieve the desired result.
The old saying has never been truer; “What you put out is what you get back.”
The report on its own is enough to make a difference, the software was an added bonus.
Comment by Leigh — March 28, 2007 @ 10:34 am